Auchan Waaoh!: Accumulate Balance and Pay Less on Your Next Purchases

​The Auchan Waaoh! Card is a loyalty program designed to reward customers for their purchases.

Accumulate euros that can be used to reduce the cost of future shopping trips. 

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This program offers a variety of benefits, from daily savings to personalized challenges, all aimed at enhancing the shopping experience at Auchan.​

About Auchan

Auchan is a multinational retail group, originally founded in 1961 in France by Gérard Mulliez. 

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It is one of the largest hypermarket chains in the world and a significant player in the global retail market. 

Auchan operates under the banner of the Mulliez Group and focuses on offering a wide range of products.

Presence in France and Internationally

Auchan’s main presence is in France, where it has built a reputation for providing customers with a variety of goods at competitive prices. 

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However, the retailer also has a significant international footprint, with stores across several European countries. 

Auchan’s international operations are managed under different formats, including hypermarkets, supermarkets, and convenience stores.

Business Model

The Auchan group operates with a customer-centric business model, focusing on a diverse selection of goods that cater to varying needs, tastes, and budgets. 

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Its hypermarkets offer extensive choices across product categories, including food, electronics, clothing, and home goods. 

The company is committed to keeping prices competitive, which helps them remain a favorite among budget-conscious consumers.

Daily Savings with Auchan Brands

One of the standout features of the Waaoh! Card is the ability to earn 5% back on all purchases of Auchan’s own food brands. 

This includes a diverse range of products such as Auchan Coeur de gamme, Auchan Bio, Auchan Baby, Tavola in Italia, Auchan Collection, and Auchan Terroir. 

These brands cater to various needs, from everyday essentials to specialty items. ​ 

Mon Jour W!: Personalized Weekly Savings

The Waaoh! Card introduces the “Mon Jour W!” feature.

Allows cardholders to choose one day each week to receive 10% back on purchases made in the fresh food sections, collectively known as “Les Halles.” 

These sections encompass:​

  • Fruits & Vegetables​
  • Butchery​
  • Charcuterie
  • Fishmonger’s
  • Bakery​
  • Pastry​
  • Cheese Shop​
  • Poultry & Rotisserie​
  • Delicatessen​

Customers can maximize their savings on fresh products by selecting a preferred day, tailoring their shopping habits to their personal schedules. ​

Auchan Waaoh!: Accumulate Balance and Pay Less on Your Next Purchases
Source: Auchan

Waaoh! Challenges: Earn Up to €300 Annually

To further engage customers, Auchan offers the Waaoh! Challenges. 

Participants can select up to 10 challenges over a two-month period. Each challenge is linked to purchasing specific brands or products. 

Completing all challenges within the timeframe can result in up to €50 credited to the Waaoh! account, translating to potential annual savings of €300. 

This initiative provides financial benefits and adds an element of fun and motivation to the shopping experience. 

Enhanced Benefits with the Auchan Visa Card

The Auchan Visa Card integrates seamlessly with the Waaoh for those seeking additional advantages! loyalty program:​

  • Increased Cashback on Tuesdays: Cardholders receive 10% back on all Auchan food brand purchases every Tuesday, doubling the standard daily rate. ​
  • €5 Vouchers: Each purchase of €30 or more, whether at Auchan or other participating retailers, earns €0.10. These amounts accumulate and are redeemable as €5 vouchers, providing consistent rewards for regular spending. ​

Flexible Payment Options

The Auchan Visa Card is linked to a renewable credit line with a one-year term, potentially renewable. 

Cardholders have the flexibility to choose between immediate payment or credit for their purchases. 

  • For example, a first-time use of €500 on January 1, 2025, with a total credit limit of €3,000, would result in 35 monthly payments of €18.86 and a final payment of €14.40.
  • This equates to a total repayment of €674.50, with the credit cost being €174.50. These figures exclude optional insurance.

The annual percentage rate (APR) is variable at 22.93%, with a variable annual debit rate of 20.65%. 

It’s crucial for customers to assess their repayment capabilities before committing to such credit arrangements. ​

Application Process for the Auchan Waaoh! Card

Applying for the Auchan Waaoh! Card is simple and can be done in just a few steps.

Here’s a breakdown of how to apply for your card:

  1. Visit the Auchan Website: To begin the application process, go to the official Auchan website and navigate to the Waaoh! Card page. You can directly access the page through this link.
  2. Create an Account or Log In: If you are a new user, you’ll need to create an account on the Auchan website by providing your personal information, such as your name, address, and contact details. If you already have an account, simply log in.
  3. Fill Out the Application Form: Once logged in, fill out the application form for the Waaoh! Card. You’ll need to provide additional details, including your bank account information for the payment options linked to the card.
  4. Submit Your Application: After filling out the form, submit your application for review. Auchan may conduct a quick verification process to ensure that you meet the eligibility requirements for the card.
  5. Receive Your Card: Once your application is approved, you’ll receive your Auchan Waaoh! Card either via mail or through an in-store pickup, depending on the option you choose during the application process.
  6. Activate Your Card: Before using the card, make sure to activate it by following the instructions provided. This could involve verifying your identity through a secure process online or in-store.

By following these steps, you can begin taking advantage of all the benefits the Auchan Waaoh! Card offers, from discounts to loyalty rewards.

Contact Information

For inquiries or assistance regarding the Waaoh! Card or the Auchan Visa Card, customers can reach out through the following channels:​

  • Customer Service Phone Number: +33 3 20 81 68 00 ​
  • Postal Address: 40 Avenue de Flandre, BP 139, F-59964 Croix Cedex, France ​

Conclusion

The Auchan Waaoh! Card, especially when combined with the Auchan Visa Card, offers a comprehensive loyalty program that rewards customers. 

However, it’s essential to use credit responsibly and ensure that repayment obligations align with personal financial situations.​

Disclaimer: Credit commitments should be taken seriously, and individuals are advised to assess their repayment capabilities before engaging.

Ethan Varela
Ethan Varela
Ethan Varela is a Certified Financial Analyst with over 15 years of experience in investment strategy, consumer credit, and personal finance education. Before launching his independent finance platform, Ethan advised Fortune 500 companies and high-net-worth clients at two top-tier investment banks. He’s passionate about breaking down complex financial topics into strategies everyday people can use to build real wealth. When he's not decoding credit reports or optimizing debt payoffs, Ethan’s probably hiking or hunting for vintage financial books no one reads anymore—but probably should.